Course Content

MACB Course Preview

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Introduction To Mastering the Art of Cookery Business

Lesson 9: Heart and Soul of Cookery Business

Introduction to MACB

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Welcome Remark by CEO

Introduction To Mastering the Art of Cookery Business

Talent, Skill and Expertise

Your Values: who needs it?

SWOT: Business is war!

Module 1

Module One Lesson Outline.

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Lesson 1: Evaluating your life, Career, and readiness to do Business

Lesson 2: Re-Engineering and commercializing your skillset

Lesson 3: Traditional Types of Cookery Business

Lesson 4: Creating Innovative Services and Products

Lesson 5: Designing your Unique Competitive Advantages (UCA)

Lesson 6: Entrepreneurship Values and Networking

Module 2

Module Two Lesson Outline.

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Intro into Module 2: Food Safety, Business Branding & Marketing

Lesson 7: Food Safety and Kitchen Hygiene

Lesson 8: HACCP Checklist

Lesson 9: Heart and Soul of Cookery Business

Lesson 10: Business Branding and Aggressive Marketing

Lesson 11: Setting up a default Marketing structure

Lesson 12: Digital Marketing 101

Module 3

Module Three Lesson Outline.

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Intro into Module 3: Flexible Business Structure

Lesson 13: Strategic Operational Structure

Lesson 14: Hiring Part time and Contract workers

Lesson 15: Provisional offers and Remunerations

Lesson 16: Calculating Product & Labour cost

Lesson 17: Standard Charges and flexible Service Rates

Lesson 18: Designing your operational budget

Module 4

Module Four Lesson Outline.

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Intro Into Module 4: Setting up your private cookery business

Lesson 19: Fifty Cookery business Start-up ideas

Lesson 20: Registering your business and Tax matters

Lesson 21: Developing a Business Plan for Funding

Lesson 22: Local and International Funding Windows

Lesson 23: The Dos and Don’ts of being an entrepreneur

Lesson 24: Growing your revenue from zero to millions!

Mastering The Art Of Cookery Business

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